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Changing the Face of Beauty

CVS is changing their ways to become a friendly clinic for families.

byby+JeepersMedia+CVS
byby JeepersMedia CVS

byby JeepersMedia CVS

byby JeepersMedia CVS

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CVS will no longer be altering the makeup, size, shape and skin color of their makeup advertisements to change how women and young girls see their beauty products, as well as becoming more of a drug-free place to shop.

Helena Foulkes, executive vice president of CVS Health and president of CVS Pharmacy, has announced they changed the advertisements so they will be more realistic for girls to look at.

In a CBS This Morning article Jan. 15 Foulkes, “A couple of statistics that really hit us is that 80 percent of women feel worse about themselves after looking at beauty ads, and 42 percent of girls in grades one through three want to be thinner.”

The American Medical Association has said that editing the models is hurting our health. Some of their partners still want their pictures to be altered, so CVS said they will put on the box which pictures have been altered. “I think it’s good for the younger women so they know they don’t have to live up to such high standards,” Sophomore Katie Foley said.

CVS thinks if they change these things about their products, then they have the potential to get more customers.

Other companies are also starting to do this because they have noticed more girls are actually buying the products.

In a CBS This Morning article Jan. 15 Helena Foulkes said, “I think if they can go to a store or a website that also reflects authenticity, they’ll feel better about us, they’ll trust us, and they’ll do more business with us.”

Years ago, YouTube was not a big thing, and young girls looked to models for an ideal body image. Now, they look to YouTube because they want to relate to and idolize people who are real. CVS is taking that idea and applying it to their advertising to appeal to the YouTube era of teenage girls.

CVS has decided to become less of a “drug” store. They have stopped selling tobacco in order to get their customers to stop smoking. In 2014 CVS took tobacco off their shelves from 7,800 stores and its reduced the amount of smoking.In a CBS This Morning article Jan. 15 Stanton Glantz said, “We think that this research definitely shows that if pharmacies didn’t sell cigarettes, fewer people would smoke, more people would live longer, and fewer people would die.”

CVS is limiting opioid prescriptions to reduce drug addiction. CVS is only allowing a seven day prescription on opioids for small procedures. After seven days that’s when the addiction can begging and that’s what CVS is trying to get rid of. In a CBS This Morning article Jan. 15 Foulkes said, “The PBM will now have new rules in place, so if you’re just leaving the dentist for minor surgery, for example, and getting an acute prescription, we’ll only allow you to get a seven-day supply.” 

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Changing the Face of Beauty